A number of different strains of flu are continuing to circulate alongside coughs and colds, predominantly amongst those aged between 16 and 64, which is placing an increasing demand on health services in Rotherham.

Kathy Wakefield, Infection Control Lead for NHS Rotherham, said: “The Christmas period has seen a sharp rise in the people attending A&E and out of hours services for coughs, colds and flu –like symptoms.

“For most healthy people, flu remains an unpleasant but mild illness and generally they will recover in a few days after getting lots of rest, drinking plenty of fluids and using over-the-counter remedies such as paracetamol (if you are pregnant you are advised to discuss with the Pharmacist before taking the usual flu remedies). Antibiotics are not prescribed as they do not work against viruses.

“If symptoms show no signs of improvement after five days or are getting worse, then you should contact NHS Direct or your GP practice by telephone and don’t attend Accident and Emergency or the Walk-in Centre unless it is an emergency or you are told to do so by a healthcare professional.”

The seasonal flu vaccination is still available for anyone in the seasonal flu ‘at risk’ groups, which includes those with chronic conditions such as heart and kidney disease, asthma and diabetes, the over 65s and which this year also includes pregnant women, as these people are more likely to develop complications if they catch the flu. Anyone in these groups that has not yet had their jab is urged to contact their GP practice to make an appointment as soon as possible.

The free seasonal ‘flu jab contains a vaccine to protect against the latest flu strains, which this year include swine flu and influenza B. It is not currently recommended for healthy children under the age of five.