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Methods

 

KWILLT is a qualitative interview based study using the following techniques:

  • In-depth semi-structured individual group interviews
  • social marketing 
  • framework analysis 

The study has 3 stages. The finding from each stage will be integrated to add to the rigour of the findings. The 3 stages are as follows:

  1. Individual interviews and room temperature measurement with 50 older people living in Rotherham and interviews with 25 Rotherham based health and social care professionals to explore the lay epidemiology of older people regarding keeping warm at home.  
  2. 6 Focus groups with older people and professionals to verify, challenge and expand upon findings from the individual interviews.
  3. A structured social marketing consultation of up to 50 key stakeholders to examine the findings and shape the study outputs. It is anticipated that the ‘keeping warm’ interventions developed from the findings will include education materials, an assessment/referral tool and social marketing insight.

Last reviewed: 10/06/2011

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